Primary Interests:
- Culture and Ethnicity
- Intergroup Relations
- Person Perception
- Prejudice and Stereotyping
- Self and Identity
- Social Cognition
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Michael A. Zárate
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Right now, my research revolves around three somewhat distinct topics.
(1) My main work is attempting to develop a "cultural pluralism" model of prejudice reduction. We are taking social identity concepts to test how a hypothesized need for uniqueness and fear of change can influence prejudice, particularly concerning immigrants. Across a number of studies we have found that when people focus on how their group is different from a salient outgroup, people end up expressing less prejudice compared to when they focus on how their group is similar to the outgroup. We are currently testing the limits to this effect. Because UTEP sits on the US/Mexican border, we are uniquely able to test how basic social psychological constructs influence ethnic prejudice and attitudes towards immigrants.
(2) In an entirely different realm, we (Jim Sanders and myself) have developed a neurological model of person perception. We are trying to identity the processes involved in perceiving persons as both persons and as members of social groups.
(3) Finally, I am in the beginning stages of testing how nicotine influences social perception processes. Preliminary data suggest that smoking cigarettes can increase the propensity to stereotype. Further work is testing that process.
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Michael A. Zárate
Department of Psychology
University of Texas at El Paso
500 West University Avenue
El Paso, TX 79968-0553
United States
Phone: (915) 747-6569
Fax: (915) 747-6553